Blog Posts

Digital Billboard Marketing Tips

For law firms in densely populated areas, digital signage can be an excellent way to create brand identity, generate phone calls and increase online traffic. With Americans traveling locally to run errands, go shopping, keeping appointments, hundreds if not thousands of potential clients could see your digital sign daily. Digital signs create a visually appealing

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The Positive Effects of Good Will

Creating good will is an excellent way to invest in your Law Firm’s brand. Although, you’ll quickly find that the benefits of helping others goes far beyond marketing value. One of the best ways to create good will is to be involved in your local community through sponsoring events or volunteer work. Identifying volunteering opportunities

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Retargeting Is Smart Marketing

If you haven’t been using Retargeting Campaigns (aka Remarketing) as part of your paid marketing strategy, you’re missing out on some great opportunities. In a nutshell, retargeting reminds users who have been to your website that you are still relevant. It encourages the user to return and complete a form, place a call, whatever call

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Keyword Planning Reviews

As with everything in Digital Marketing, your keyword plan needs to be reviewed at least once a quarter.  Setting a keyword review and planning a week every quarter will keep you ahead in the SEO game.   Reviewing your keyword plan quarterly and making any necessary adjustments requires research into the latest keyword trends and searches

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Upping Your SEO Content Game

With the front page of Google capturing the large majority of online traffic (Value of Organic First Page Results), setting a SEO goal for the year or quarter is no longer sufficient for Law Practices.  To remain relevant and increase your organic traffic (SEO) you must have a process for measuring your results and managing

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New Year’s Resolution – Back Up Your Website

There are few things more stressful than losing your website suddenly.  You have marketing campaigns active and you have no website. In the past month, I’ve witnessed two clients lose their websites.  In both cases it was a hosting issue and in one case the host was a well known and respected company.  Things happen

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Understanding Conversion Rate Optimization (CRO)

We all know that writing regular content for your website is essential for driving organic traffic. However, writing content that engages your audience and increases the percentage of visitors who convert or take a specific action is the ultimate tool for generating new leads. Writing engaging content is the first step in improving your CRO,

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Why You Need a Citation Audit

While Google and other search engines are continually getting smarter, they can still often confuse your practice name with another practice, ignore minor misspellings of your practice name across the internet and confuse bad reviews of another practice with your practice.  For those reasons and to improve SEO search results, you should consider having a

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Is Your Website ADA Compliant?

  The American Disabilities Act was created long before the internet, but “places or public accommodations” can sometimes include websites.  There is currently a flood of legal actions across the US related to websites and mobile apps that violate the ADA.  According to the CDC, “61 million adults in the US live with a disability.

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PPC vs SEO, Which is Better for Law Firms?

Many clients ask whether they should use PPC or SEO for their marketing strategy.  The answer usually depends on their situation.  For law firms it’s beneficial to integrate both PPC and SEO into your marketing strategy. PPC is paid advertising through Google. The biggest benefit of PPC is that it appears at the top of

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Creating A Keyword Strategy

Whether you’re doing your own marketing or hiring an outside agency, you will need to do some keyword research.  Your keyword research can be minimal to steer your agency in the right direction, or you can do more extensive research. An excellent place to start your keyword research is by using Google Trends.  This is

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Using MicroSites for Mass Tort Cases

Microsites are perfect marketing tools for Mass Tort Cases.  By constructing a microsite you can create awareness of your case, target a specific demographic and create focused content specific to your case.  When you are trying to target a specific group without spending a small fortune, microsites are an excellent solution.  The streamlined structure of microsites

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Google Analytics Data Every Law Firm Should Track

If you’ve ever reviewed your google analytics report you know it can be overwhelming!  In this article I’m going to help you identify the primary data law firms should review monthly or more frequently depending on the size of their firm.  Users: This tells you how many visitors have come to your site. This report

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Is Google’s Guaranteed Badge Worth Getting?

First, let me clarify that Google’s Guaranteed Badge is not the same as Google My Business. This is a new service that Google started offering last year,  In essence, it is an upgraded profile that includes a badge from Google indicating your business has been verified and certified by Google. It tells users that your

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What’s More Important, Strategy or Content?

Within the Digital Marketing World, especially within the Legal Marketing channel, finding a marketing agency or consultant who is good at both strategy and content is rare. A good strategist will get your website in front of audiences and a good designer and content writer will keep people engaged on your website. So which is

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Understanding Bounce Rates

Just about anyone with a website has heard the term “bounce rate” when reviewing their website performance and analytics. The definition of bounce rate is, “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” Oxford Languages This is one of the reasons your homepage is

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Why The Slack App Makes Sense for Law Firms

If you haven’t heard of Slack, now is the time to learn more about it.  Slack is essentially a digital messaging app that allows teams to work more effectively together. Slack is similar to Microsoft Teams. Even if all your employees work in the same location, Slack can improve communication and efficiency. Slack keeps all

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Should You Hire a Review Service?

It is almost impossible to overstate the importance of collecting quality reviews in the world of digital marketing. Online reviews are today’s equivalent of referrals. They are one of the top 3 ways customers find you and make a decision whether to hire you. According to the US Bureau of Statistics data, 93% of consumers

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Audiences Want Your Story

Most legal websites have a section where audiences can learn about the individual attorneys and staff at the law firm. This is always a good idea, but most of these areas within legal websites are missing a BIG opportunity to convert viewers to clients.   This section of your website is a great area to share

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What is a “Microsite” & Do I Need One?

Many people will tell you that a Microsite is the same thing as a Landing Page.  I respectfully disagree!  A Microsite can be the same as a Landing Page but a good Micro Site is more.  These sites are sometimes called Minisites. Microsites are designed to promote a specific service (DUI help, Work Injury, Auto

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Creating High ROI Marketing Campaigns

Every law firm I’ve ever worked with can tell me a story about a marketing pitch that caught their attention with it’s great message, high tech strategy or the ability to reach an ideal demographic.  What most law firms cannot tell me is why those campaigns didn’t work.  They had so much promise but ultimately

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It’s Time to Review Your Marketing Plan

In 2021 surveys show that most companies reduced their marketing budgets.  This isn’t surprising since during a crisis (Covid) companies traditionally reduce their marketing expenses first. As we pass the 1st half of 2021 and Covid begins to gain ground again, it’s time to review your marketing plan for the rest of 2021 into 2022.

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Marketing & Timing Risk

There are so many things to focus on when creating a marketing campaign that it’s easy to lose sight of some basic considerations.  We focus a lot on the importance of creating the right message and delivering that message to the right audience. Another consideration, especially for law firms, is the  timing of your message.

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Quality Content Remains #1 in Search Trends

There is a new internet search rival to Google.  Neeva, a new player in the online search game, is betting on a different model for search engines to make revenue. Instead of selling ads, Neeva charges people $4.95 a month for a search engine that focuses on quality content with no ads. It claims to

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Solving Problems for Clients is More Important Than Ever Today

You’ve probably noticed that prices are going up on almost everything from gas and groceries to homes and travel. News reports and even the Federal Reserve are beginning to mention inflation concerns. People are starting to be more cautious with their spending.  All this means competition among law firms to get new clients is getting

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Facebook Ads Are a Must In Legal Marketing

Facebook has created an amazing platform for targeted legal marketing.  With more than 1 Billion daily users, It’s hard to imagine any law firm that is not using Facebook’s platform!  If you haven’t been promoting your Facebook Page and participating in Facebook Groups, you are missing an impressive opportunity to attract and retain new clients.

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Legal Marketing & The Need for Soft Skills

Frequently when I speak with potential marketing clients for the first time they are eager to tell me about all the ‘technology’ and digital tools they use in their marketing campaigns.  It is rare for them to express any concern about the actual message they are delivering in their marketing.  There are so many ways

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How To Use Keywords for Google My Business

Google My Business (GMB) is an excellent tool for promoting your law firm locally. When someone searches on Google for local businesses, your business name is the primary ranking factor used.  As tempting as it may be to add keywords to your actual business name, this practice is against Google’s guidelines.  Violating Google’s guidelines can

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Surprising 2020 Legal Marketing Statistics

When you consider that at its most fundamental level, marketing is about building relationships, some of the statistics below are surprising.  What’s not surprising when reviewing this data, is why so many law firms struggle with developing a successful marketing strategy. Websites are one of the best marketing tools for any business, especially legal, medical

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Writing Effective Google Ads

I love Google’s Ad platform for local businesses. It makes writing ads, testing them and tracking their results uncomplicated.  As with any ad, content matters and there is a lot of competition among law firms. Google Ads has some rules that you will need to follow. There are also a few rules to follow to

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