Blog Posts

The #1 Way to Increase Lead Conversion

There are few things more frustrating for a law firm than seeing their phones ringing but not seeing any increases in revenue.  I’ll let you in on a secret, it’s even more frustrating as a marketing professional to see one of my clients experiencing this situation.  Why? Well if the phones are ringing I know

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Is Your CRM Keeping Up?

  In today’s data-driven environment having a CRM (Customer Relationship Management) system that can keep up is fundamental to success for law firms. How do you know if your CRM is keeping up with your marketing campaigns and client needs? Ask yourself some questions: Are you able to keep up with new client leads? Can

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Short Form Video as a Visual Marketing Channel

  YouTube recently announced that it is launching YouTube “Shorts” in the U.S. in March 2021. Youtube is an online marketing powerhouse so it’s no surprise that they are adding a short form update to their platform. YouTube shorts can be compared to TikTok as a visual channel.  “Shorts” is a short-form, vertical format that

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Keyword Research

Keyword Research Basics

  Selecting keywords that best fit your audiences intent is the foundation for a successful SEO strategy.  It can appear overwhelming to select successful keywords that are effective and efficient.  However, if you break this process down into a few steps it will make more sense and produce valuable keywords. The first part of this

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Winning with Clients

Achieving a Win-Win With Your Marketing Agency

  So often when I talk to prospective new clients they tell me they’ve tried other marketing agencies and they just didn’t work.  If they are willing to tell me what agencies they’ve tried in the past I will look them up and determine why they may not have been a good “fit” for them. 

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Why Facebook Needs to Be Part Of Your SEO Strategy

  We’ve all heard of Facebook and most of us have personal profiles listed there.  What many people may not know is that Facebook is the #2 most used social media platforms in the US. 74% of users access FB daily. The #1 most used social media platform is YouTube (see my previous article for

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The SEO Balancing Act of Virtual Offices

  Many business trends developed or were fast-tracked due to Covid-19. One primary trend that accelerated was people using the internet more to interact with professionals, including attorneys. By using the internet for meetings new opportunities were created for law firms in 2020 opening up markets further away from their primary office. These markets are

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Creating an Influential FAQ Page

  The FAQ page on your website is one of the most visited areas.  To create an influential FAQ page that improves SEO, provides value for your visitors and is easy to navigate, you need to put a lot of time and thought into it. Content is important of course, but design is equally critical. 

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Value Creates Trust

Providing Value Creates Trust

  It seems almost daily we read about new cases of fraud being perpetrated on consumers.  If only these stories were fake news. Sadly they are not. No wonder people are skeptical about their professional relationships. To create meaningful relationships with clients firms need to provide value.  If you can provide value, you build trust

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Internet Search

The SEO Holy Grail: Predicting User Intent

  Understanding and predicting users intent when the search online is the “Holy Grail” of SEO marketing.  Ultimately you want to have a primary understanding behind a user’s intent and then build pages and ads that fulfill that intent.  Everyone who conducts an online search has a goal in mind. Without understanding the user’s goals

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2021 Marketing Trends

2021 Top 5 Marketing Trends for Law Firms

  Some big marketing trends were accelerated in 2020 but even after the pandemic passes those trends will remain significant. Here are the top 5 trends that we expect to continue in 2021. Increased Personalization Of Messaging. With more people spending longer blocks of time online, crafting a personalized message in 2021 will be an

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Boosting SEO with Images

Using Images to Boost Organic SEO

Images as content delivers higher organic SEO results and this trend continues to increase.  In 2020, 27.3% or google inquiries returned images in results (Google Stats). Creating a content strategy without specific plans for using images is detrimental to your organic SEO goals. Simply posting pictures on your website or inserting photos within written content

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Local Business Map

How To Create a Meaningful Local Presence

  Creating a meaningful local presence is essential to building and growing your business. One of the most effective ways to build a local presence is by creating a Google My Business (GMB) account. The best part… it’s free!  A GMB page isn’t just a good idea, it’s a must for small business. Prior to

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Is It Time to Break Up With Your Marketing Agency?

Many professional relationships change over time.  Sometimes knowing when to pursue a new marketing relationship is difficult, especially if you have a long history with your current agency. So when do you know it’s time to find a new marketing partner? The first step is to perform an honest audit of your current marketing relationship(s).

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Killling ROI

Is your Staff Killing Your Marketing Results?

One of the most frustrating scenarios I encounter as a marketing professional is a client who is not getting a strong ROI (Return on Investment). This is especially true when the analytical data shows a strong number of leads generated for their campaign. How is it that I see an excellent result and my client

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Marketing for Startups

Marketing Strategies for Startups

  We can all agree that 2020 has been a year like no other!  In spite of the extraordinary challenges in 2020, it was a 13 year high for business startups according to Business Insider. New businesses need to invest their money wisely, especially when it comes to their marketing strategy. For small businesses and

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Duplicate Content

How Duplicate Content Hurts Your SEO

  Many websites are based on templates which is a great way to create a consistent design. Templates can be modified to meet the specific design needs of clients and many clients in similar industries have websites with similar templates.  No problem here as long as the design is templated. However, when content is not

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2020 Marketing Lessons

The Most Important Marketing Lesson Learned in 2020

  We’ve gained a lot of beneficial digital marketing experience over the past year. We learned that digital campaigns need to be flexible, we learned you don’t have to be present in every marketing channel to be successful and most importantly we learned the necessity of having a high quality website.  Businesses who maintain their

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Marketing 2021

Top 3 Areas to Focus Your Marketing Budget in 2021

  During 2020 we’ve all made some big adjustments to how we do business based on the Covid-19 pandemic.  Some of the biggest changes in the “new normal” have been in the marketing industry.  To be successful and profitable marketing professionals had to quickly ramp up their online marketing presence to compensate for the decline

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Are You Making Blind Marketing Decisions?

  If you are using various marketing sources to attract clients but you really don’t know which sources are generating your best return on investment, you’re not alone! Many businesses “feel” that their clientele has increased or they are seeing more revenues, but they usually cannot tell you why or where their business is coming

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Performance

My 60-30-10 Rule

  Once you’ve determined your marketing budget the next question is how you allocate that budget for the highest performing marketing campaign.  First let’s define a high performing marketing campaign. How do you define what marketing is working for you?  Most professionals can tell you what their marketing cost-per-lead is, but they have no idea

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Getting The Most From Your Blog

7 Proven Ways to Boost Your Blog Posts

Blog posts are one of the most effective ways to generate organic traffic to your website.  Once you’ve written your blog post you’ll want to get as much online exposure for it as possible. To maximize your blog posts and create more visibility for them, you can implement a few of these proven techniques. Make

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Failing Website

3 Signs You Need to Update Your Website

  Whenever a potential new client contacts me the first thing I do is pull up their website.  Often this is done while I am on the phone with them. More than 50% of the time my initial response to their website is to cringe. It is natural for most companies to build a website

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8 Email Stats That Will Inspire Your Next Campaign

Email marketing thrived during 2020.  Email remains one of the best ROI channels in digital marketing. I want to share some impressive statistics that will make you rethink your email strategy. Sending emails remains one of the highest return on investment strategies you can implement with $1 spent generating an average return of $44. (Optin

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Conversion Rates

5 Ways to Improve Your Website Conversion Rate

I’ve mentioned in other articles how important your website is to your business and all of your marketing campaigns.  Many businesses think of their website as an internet “shingle” similar to a sign on your building. Your website is much more than that!  It is frequently your 1st impression for your audience. Between now and

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Bert Changes 2021

BERT’s Latest Improvement Should be Good For Law Firms

Google has been using Artificial Intelligence (AI) progressively since 2018.  Google “BERT” is a Google update powered by AI. The primary function of BERT is to help computers understand language more like humans. Since BERT began in 2018 Google has consistently made improvements that make SEO more important than ever to your marketing strategy. Google

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Converting Email Leads

How to Convert More Email Leads

  In today’s increasingly competitive digital marketing space, you must find ways to make yourself stand out from your competitors. One of the most effective ways to do this is to develop unique relationships with your leads.  If you find yourself sending emails to the same people time and time again, maybe it’s time to

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Colors and Emotions

Evoking Emotions with Color

  I’ve addressed the need for thoughtful design layout and strong content for your marketing campaigns in previous articles.  If we think about the foundation of all good marketing it would be 3 things: design layout, content & color.  These are the 3 most fundamental things that all successful marketing incorporates. Humans are so visual

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Managing Change

Delivering Positive Experiences During Covid-10

  Ensuring clients have a positive experience is always a priority but during this pandemic it is even more important to deliver that experience. Even the most successful marketing campaigns cannot overcome client’s negative experiences and reviews. Here are some of the best ways you can provide a positive experience for clients. First Impression:  Whether

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Infographics

The Power of Infographics

  If a picture is worth a thousand words, then an infograph is worth 10,000!  There is nothing that conveys information more concisely or clearly than an infographic. Any professional services business should be using infographics in their content.  Infographics incorporate color and organization which makes them eye-catching. Infographics can attract wider audiences, make a

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