Blog Posts

How Important is Off Site SEO?

Off Site SEO, sometimes called Off Page SEO, simply refers to SEO content that is not posted on your website. This type of SEO is one of the most effective ways to build your local presence and generate additional leads. Off Site SEO can also improve your rankings with search engines. Examples of Off-Site SEO

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How Voice Searches Affect Your SEO

Studies suggest that 71% of consumers prefer to conduct searches by voice instead of typing (PwC, 2018) and this number is only growing.  When is the last time you saw someone under the age of 25 type a search query? Still, most Law Firms are not optimizing their SEO strategy for voice search. According to

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Using Keyword Benchmark Reports Effectively

When reviewing monthly or quarterly analytics, many law firms don’t pay as much attention to their Keyword Benchmark Reports as they should.  These reports typically aren’t as graphic filled as some other reports, sometimes they are presented in a simple spreadsheet format. However, focusing on the details in these reports can help guide your SEO

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A Simple Way to Optimize your Local SEO

Local SEO is still one of the best ways to attract new clients.  Google remains the dominant force in local SEO. Local SEO is commonly defined as the practice of optimizing your online presence to attract local clients. Google My Business (GMB) is one of the best ways you can leverage Local SEO. I frequently

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How to Attract More Legal Clients in 2022

Attracting new clients in today’s market requires implementing a marketing strategy that uses multiple channels.  Ideally the channels will take the users through a process that leads to retaining your legal services and transforming clients into advocates. The most common complaints clients’ make about bad experiences are: Difficulty managing a firm’s processes Negative experiences with

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Using Freelancers to Optimize Your Marketing Strategy

Many law firms are currently struggling with finding and attracting legal office staff. Some are managing with their limited staff by assigning more duties to existing staff, including marketing tasks.  While this may appear to be a good short term solution, in most cases it is costing law firms through lost opportunities.  Rather than assigning

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Creating a Destination Legal Website

Creating a website that your local community views as a resource is the ultimate success for any law firm, large or small. Whether you already have a website or are in the process of building one there are some features that can help you become a go-to resource for your target market. First, create a

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3 Tips For Standing Out in Your Market

It’s hard to believe the 2022 Q1 is already complete! This is a great time to evaluate your marketing strategies and campaigns and analyze the results. To that end, I’m sharing 3 simple ideas to help you maximize your 2022 marketing results. Optimize your Google My Business (GMB) Page – GMB is one of the

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Should You Support Social Causes In Marketing?

It used to be that companies never talked about political issues or social causes openly. In today’s world, Millennials and Gen Z consumers are more likely to seek out companies whose values are aligned with their own. Modern consumers want to support companies that are contributing to causes they care about. That’s not to say

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Google Trends 2022 & Your Marketing Plan

Understanding current trends at Google can help Law Firms take advantage of updates to create more effective marketing strategies. Coming out of two years of pandemic, we’ve seen changes in how people have adjusted to our new normal. These changes include how they search for professional services. More and more, people seek recommendations and information

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Using Nextdoor Marketing to Increase Your Local Presence

Nextdoor is becoming one of the most popular ways that communities create connections. It’s also a great place to promote your law practice to neighborhoods in your area.  The number of active users is close to 100 million and growing!  Nextdoor is a private social network that only people within their unique community can join. 

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Why You Should Have a Monthly Newsletter

Many law practices have never produced a newsletter or have stopped offering one.  Newsletters are still an excellent way to connect with prospects or keep your name in front of past clients. I know a financial planner who has been sending out a newsletter for 15 years. Originally as a mailing and now as an

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The Importance of City Pages for SEO

City pages are a powerful SEO tool that many legal firms do not utilize. City pages can help your practice rank in surrounding cities around your main location.  City pages can help you get found by new customers and improve your rankings for niche services within your area. The best way to add city pages

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Creating Effective YouTube Posts

YouTube continues to grow and become a regular part of American life. Establishing a YouTube channel for your law practice gives your audience another way to view content and engage with your brand. While YouTube may take you outside your comfort zone, I think you’ll find the results are worth the effort. Around 81% of

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Creating Effective Twitter Posts

As we’ve discussed in recent articles, each Social Media channel has its own unique demographic audience. The best way to maximize the effectiveness of your Social Media marketing campaigns is to write posts that connect with the unique users for each channel. Around 23% of American adults use Twitter, 70% of the users are male

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Creating Posts for Instagram Users

In a recent article, we talked about the various demographics for each Social Media Channel. For this article we’ll discuss how to create posts that resonate with most Instagram’s users.  71% of Instagram’s users are between the ages of 18-29, 42% of them have household income that exceeds $100,000 per year and 49% have college

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Creating Posts for Meta (Facebook) Users

In our most recent article, we talked about the various demographics for each Social Media Channel. For this article we’ll discuss how to create posts that resonate with the majority of Meta’s users.  73% of Meta’s users are over the age of 50, more than 90% of them have household income that exceeds $100,000 per

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A Quick Guide to Social Media Demographics

  As social media channels continue to grow, it can become overwhelming to determine where to spend your social media marketing budget.  Law firm approaches range from a scattered strategy to be everywhere to a strategy of no social media. At a glance all social media channels may seem similar, but in reality, each channel

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Outperform Competitors by Sticking to The Basics

Digital Marketing is an industry that consistently experiences changing techniques and technology.  As we begin 2022 we know that Artificial Intelligence (AI) is becoming increasingly relevant in organic searches. As machine learning and natural language processing progresses, SEO continues to be one of the best ways to outperform your competitors and increase your market share. 

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The #1 Google Analytics Report to Review

If you receive Google Analytics reports from your marketing agency or you run your own reports, you know the amount of data available can be overwhelming. If you only have time to review one report, the Audience Overview report is the one you should always review. This report provides a wealth of information about the

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Location Based SEO Matters

Location based searches have a lower search volume, but these searches are more focused and carry more intent which means the users have a higher chance of converting. There are a few ways you can incorporate location targeting into the content for your website. The simple way is to use local zip codes, town names

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The Value of Legal Explainer Videos

Explainer videos are short online videos that explain your legal services. A well done explainer video is an excellent tool for explaining complicated topics in an easy way. You can create explainer videos for specific services, i.e., mediation, custody, car accident, paternity etc… You can also use an explainer video to share how your law

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Reasons Your Keyword Rankings Fluctuate

  Having an SEO content strategy is critical to the success of any legal digital marketing campaign. Once you’ve identified the keywords for your campaign and the campaign is actively running, you’ll want to monitor your keyword performance monthly. If your keyword rankings have declined there are a few reasons that could be causing the

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Do You Understand Your Marketing Agency Fees?

If you work with a marketing agency you most likely pay a monthly management fee. In my experience, many clients don’t understand what services they receive for that fee. Sometimes they aren’t receiving the service they should be getting for the monthly fee they pay. Digital Marketing agencies usually charge a management fee which helps

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Using Dynamic Search Ads to Retarget Website Visitors

The harsh reality of online marketing is that even if you have a lot of new visitors to your website, most will leave without taking any action. Typically, fewer than 5% of 1st time visitors will complete a form or take any action on your website. Clearly they had an interest in your service or

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Digital Billboard Marketing Tips

For law firms in densely populated areas, digital signage can be an excellent way to create brand identity, generate phone calls and increase online traffic. With Americans traveling locally to run errands, go shopping, keeping appointments, hundreds if not thousands of potential clients could see your digital sign daily. Digital signs create a visually appealing

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The Positive Effects of Good Will

Creating good will is an excellent way to invest in your Law Firm’s brand. Although, you’ll quickly find that the benefits of helping others goes far beyond marketing value. One of the best ways to create good will is to be involved in your local community through sponsoring events or volunteer work. Identifying volunteering opportunities

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Retargeting Is Smart Marketing

If you haven’t been using Retargeting Campaigns (aka Remarketing) as part of your paid marketing strategy, you’re missing out on some great opportunities. In a nutshell, retargeting reminds users who have been to your website that you are still relevant. It encourages the user to return and complete a form, place a call, whatever call

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Keyword Planning Reviews

As with everything in Digital Marketing, your keyword plan needs to be reviewed at least once a quarter.  Setting a keyword review and planning a week every quarter will keep you ahead in the SEO game.   Reviewing your keyword plan quarterly and making any necessary adjustments requires research into the latest keyword trends and searches

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Upping Your SEO Content Game

With the front page of Google capturing the large majority of online traffic (Value of Organic First Page Results), setting a SEO goal for the year or quarter is no longer sufficient for Law Practices.  To remain relevant and increase your organic traffic (SEO) you must have a process for measuring your results and managing

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