A Quick Guide to Social Media Demographics

As social media channels continue to grow, it can become overwhelming to determine where to spend your social media marketing budget.  Law firm approaches range from a scattered strategy to be everywhere to a strategy of no social media. At a glance all social media channels may seem similar, but in reality, each channel tends to attract a specific demographic. 

By understanding the user demographics of each social media channel, you can make a more informed decision about where to focus your marketing dollars.

META (FACEBOOK)*:  

• 69% of Americans use Meta
• 77% are women
• 73% of people aged 50 or older use Meta
• 73% of users have a college degree
• 70% of users have household income of $75,000 or more

INSTAGRAM*: 

• 40% of Americans use Instagram
• 44% are women
• 71% of people between the ages of 18-29 use Instagram
• 49% of users have a college degree
• 47% of users have household income of $75,000 or more

LINKEDIN*:

• 28% of Americans use LinkedIn
• 26% are women
• 36% of people between the ages of 30-49 use LinkedIn
• 51% of users have a college degree
• 50% of users have household income of $75,000 or more

TWITTER*:

• 25% of Americans use LinkedIn
• 22% are women
• 42% of people between the ages of 18-29 use Twitter
• 33% of users have a college degree
• 34% of users have household income of $75,000 or more

YOUTUBE*:

• 81% of Americans use YouTube
• 80% are women
• 91% of people between the ages of 30-49 use YouTube
• 89% of users have a college degree
• 90% of users have household income of $75,000 or more

* Data taken from pewresearch.org, “Demographics of Social Media.”

When designing marketing messages it’s important to understand the demographics of your channel and adjust your message accordingly.

If you need help creating a successful marketing strategy and improving your results, please feel free to schedule a phone appointment with me.

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