Blog Posts

I can’t begin to count how many times I’ve seen marketing campaigns delayed or straight out crippled by password and account access issues. This is incredibly common but fairly simple to fix! Many law firms have an employee or a few employees set up their Google Business Profile, Google Analytics account, Google Search Console, GoDaddy,

  For most websites the homepage is the best page for converting users to leads. Many legal websites use this space to provide a lot of information and internal linking.  To get the best results from your homepage keep your visitors’ user experience and journey in mind.  Data shows that 85%+ of users access websites

In 2022 Google prioritized MUM for SEO searches. “MUM” stands for “multitask uniform mode” which is really just a technical way of saying that Google can now search by language, images, text, audio and video. This innovation has been driven by an increase in mobile first experience among online users. Ultimately the implementation of MUM

Most Law Firms use Google Ads as part of their fundamental marketing strategy. PPC has a history of providing consistent lead opportunities for many legal services. Often law firms set up campaigns and then leave it and forget it. Taking this approach can minimize ad opportunities like using Discovery Ads. For law firms that have

With all the digital marketing channels available in today’s market, it’s sometimes easy to forget that your website is one of the best channels to reach more users. Specifically by simply creating internal links within your website you can help google better understand your website’s pages and how they relate to each other. The bigger

  If you haven’t heard of Google Search Console (GSC) maybe you recognize its previous name, Webmaster Tools.  As a digital marketer I am surprised at how many law practices have not set up Google Search Console for their website. Your website will still be found and will rank without signing up, but you will

Marketing is a critical component of any legal practice. Law firms tend to focus on print advertising or increasing website traffic through blog posts, overlooking an important fact that could increase their visibility and, ultimately, their revenue: many people search for law firms via Google. As such, one of the best ways for law firms

Off Site SEO, sometimes called Off Page SEO, simply refers to SEO content that is not posted on your website. This type of SEO is one of the most effective ways to build your local presence and generate additional leads. Off Site SEO can also improve your rankings with search engines. Examples of Off-Site SEO

Studies suggest that 71% of consumers prefer to conduct searches by voice instead of typing (PwC, 2018) and this number is only growing.  When is the last time you saw someone under the age of 25 type a search query? Still, most Law Firms are not optimizing their SEO strategy for voice search. According to

When reviewing monthly or quarterly analytics, many law firms don’t pay as much attention to their Keyword Benchmark Reports as they should.  These reports typically aren’t as graphic filled as some other reports, sometimes they are presented in a simple spreadsheet format. However, focusing on the details in these reports can help guide your SEO

Local SEO is still one of the best ways to attract new clients.  Google remains the dominant force in local SEO. Local SEO is commonly defined as the practice of optimizing your online presence to attract local clients. Google My Business (GMB) is one of the best ways you can leverage Local SEO. I frequently

Attracting new clients in today’s market requires implementing a marketing strategy that uses multiple channels.  Ideally the channels will take the users through a process that leads to retaining your legal services and transforming clients into advocates. The most common complaints clients’ make about bad experiences are: Difficulty managing a firm’s processes Negative experiences with

Many law firms are currently struggling with finding and attracting legal office staff. Some are managing with their limited staff by assigning more duties to existing staff, including marketing tasks.  While this may appear to be a good short term solution, in most cases it is costing law firms through lost opportunities.  Rather than assigning

Creating a website that your local community views as a resource is the ultimate success for any law firm, large or small. Whether you already have a website or are in the process of building one there are some features that can help you become a go-to resource for your target market. First, create a

It’s hard to believe the 2022 Q1 is already complete! This is a great time to evaluate your marketing strategies and campaigns and analyze the results. To that end, I’m sharing 3 simple ideas to help you maximize your 2022 marketing results. Optimize your Google My Business (GMB) Page – GMB is one of the

It used to be that companies never talked about political issues or social causes openly. In today’s world, Millennials and Gen Z consumers are more likely to seek out companies whose values are aligned with their own. Modern consumers want to support companies that are contributing to causes they care about. That’s not to say

Understanding current trends at Google can help Law Firms take advantage of updates to create more effective marketing strategies. Coming out of two years of pandemic, we’ve seen changes in how people have adjusted to our new normal. These changes include how they search for professional services. More and more, people seek recommendations and information

Nextdoor is becoming one of the most popular ways that communities create connections. It’s also a great place to promote your law practice to neighborhoods in your area.  The number of active users is close to 100 million and growing!  Nextdoor is a private social network that only people within their unique community can join. 

Many law practices have never produced a newsletter or have stopped offering one.  Newsletters are still an excellent way to connect with prospects or keep your name in front of past clients. I know a financial planner who has been sending out a newsletter for 15 years. Originally as a mailing and now as an

City pages are a powerful SEO tool that many legal firms do not utilize. City pages can help your practice rank in surrounding cities around your main location.  City pages can help you get found by new customers and improve your rankings for niche services within your area. The best way to add city pages

YouTube continues to grow and become a regular part of American life. Establishing a YouTube channel for your law practice gives your audience another way to view content and engage with your brand. While YouTube may take you outside your comfort zone, I think you’ll find the results are worth the effort. Around 81% of

As we’ve discussed in recent articles, each Social Media channel has its own unique demographic audience. The best way to maximize the effectiveness of your Social Media marketing campaigns is to write posts that connect with the unique users for each channel. Around 23% of American adults use Twitter, 70% of the users are male

In a recent article, we talked about the various demographics for each Social Media Channel. For this article we’ll discuss how to create posts that resonate with most Instagram’s users.  71% of Instagram’s users are between the ages of 18-29, 42% of them have household income that exceeds $100,000 per year and 49% have college

In our most recent article, we talked about the various demographics for each Social Media Channel. For this article we’ll discuss how to create posts that resonate with the majority of Meta’s users.  73% of Meta’s users are over the age of 50, more than 90% of them have household income that exceeds $100,000 per

  As social media channels continue to grow, it can become overwhelming to determine where to spend your social media marketing budget.  Law firm approaches range from a scattered strategy to be everywhere to a strategy of no social media. At a glance all social media channels may seem similar, but in reality, each channel

Digital Marketing is an industry that consistently experiences changing techniques and technology.  As we begin 2022 we know that Artificial Intelligence (AI) is becoming increasingly relevant in organic searches. As machine learning and natural language processing progresses, SEO continues to be one of the best ways to outperform your competitors and increase your market share. 

If you receive Google Analytics reports from your marketing agency or you run your own reports, you know the amount of data available can be overwhelming. If you only have time to review one report, the Audience Overview report is the one you should always review. This report provides a wealth of information about the

Location based searches have a lower search volume, but these searches are more focused and carry more intent which means the users have a higher chance of converting. There are a few ways you can incorporate location targeting into the content for your website. The simple way is to use local zip codes, town names

Explainer videos are short online videos that explain your legal services. A well done explainer video is an excellent tool for explaining complicated topics in an easy way. You can create explainer videos for specific services, i.e., mediation, custody, car accident, paternity etc… You can also use an explainer video to share how your law

  Having an SEO content strategy is critical to the success of any legal digital marketing campaign. Once you’ve identified the keywords for your campaign and the campaign is actively running, you’ll want to monitor your keyword performance monthly. If your keyword rankings have declined there are a few reasons that could be causing the